When you buy a Pininfarina BLUECAR, you will be joining a very exclusive club – a club of people who are concerned about the quality of their environment and that of future generations, and who are prepared to do something about it, by opting for a car that is environmentally friendly.

This does not mean that this will be an austere choice: the BLUECAR has been designed to procure genuine driving enjoyment. Its design is a delight to the eyes and its cabin provides unparalleled comfort and convenience. But that’s not all: in order to ensure that driving a BLUECAR is synonymous with peace of mind, a vast range of exclusive services will be provided in conjunction with the release of the vehicle: quick breakdown assistance and a replacement car in case of an accident, low insurance rates, concierge service, etc.